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Matrix Frames partnership

The Bradfield Brewery Sheffield Steeldogs are pleased to announce a new partnership with Matrix Frames

Established in 2011, Matrix Frames offer a bespoke mounting and framing service as well as selling a vast array of signed memorabilia from the world of sports, music, tv and film.

They are known by sports fans across South Yorkshire and especially ice hockey fans as they have become the go-to choice for framing of shirts, photos and memorabilia.

Located in Beighton (just off the A57), their friendly staff have over 30 years of experience in the framing and memorabilia industry obtaining autographs as well as creating amazing displays. The company is proud to hold both AFTAL and UACC registered dealer status within the memorabilia industry. Authentic hand signed Autographs and Memorabilia Displays are also available from their showroom and online store.

Matrix Frames joined up with the Steeldogs last season as player sponsors to Nathan Salem. For this season they are our Social Media sponsors, as well as continuing to sponsor Nathan. All of this is in addition to the new Matrix Frames dasher board by the penalty boxes in the Bauer Arena, iceSheffield.

This new partnership means you will be seeing Matrix Frames branding on many of the key parts of our social media output including our match night tweets, post-match interviews on Facebook live and SteeldogsTV. They will also be sponsoring the Eileen Dunkley Player of the Month Award.

James Lindley, who is one of the company directors, said: “After almost 10 years of trading, we feel Matrix is an established local business, and as such we’re always keen to partner with groups and organisations in our local area. The Steeldogs are a great local club with a strong following and a number of customers are fans that regularly go to games at iceSheffield, so it makes sense for us to support the team.”

Steeldogs Media Manager Roger Williams is pleased to be working with Matrix; “We are proud of how we have improved our social media output over the past few years and it’s reflected in having over 8000 followers on both Facebook and Twitter. Matrix Frames are a great partner for us and I hope we can give them even wider exposure. The quality of their framing is absolutely top drawer – I know because I have framed jerseys and photos from them on my wall! The frame they put together for Lewis Bell is a great example too and we thank them for creating it”.

As part of their sponsorship, Matrix Frames will also be offering 10% discount on all framing and memorabilia to the club’s season ticket holders and players. Matrix Photo Lab also runs from the same premises for all your printing needs.

You’re welcome to visit Matrix Frames at their workshop at the Unit A1 - Crown Works, Rotherham Road, Beighton, Sheffield S20 1AH (Tel: 0114 2939 939).

Visit or follow them on Facebook and Twitter & Instagram- @matrixframes

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Roger Williams

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