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Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used by the Sheffield Steeldogs Ice Hockey Club. PII, is described as information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle Personally Identifiable Information.

When/how do we collect information and how is this stored?

We collection information in a variety of ways:

  1. We receive a list of e-mail addresses and names of those who book tickets via our booking systems ( and – we use these to allocate wristbands on match nights and is stored securely in both Shopify and Eventbrite
  2. We receive a list of e-mail addresses from corporate or sporting groups of those who book tickets via the Sheffield Steeldogs Group Ticketing Office – stored securely on Eventbrite
  3. Via the Newsletter sign-up on the home page of this website. First name, surname and e-mail addresses are collected on submission of voluntary sign-up – stored securely on
  4. Via opt-in of a social media competition. First name, surname (or more likely company name) and e-mail addresses (and possibly telephone number) stored on
  5. Via submission of Season Ticket or other booking forms such as Birthday packages (e-mail, in-person or telephone)

We do not collect information from visitors to our website.

We collect your first name, surname and email address in order to:

Send periodic e-mails regarding tickets (order confirmation, tickets to print)
To send a regular newsletter (only to those subscribed)
To advertise and promote future games and club events, this includes offers of products or packages for sale such as jersey sales and fan experience packages
To promote offers of our partners

We agree to the following:

  • Not use false or misleading subjects or email addresses
  • Identify the message as an advertisement in some reasonable way
  • Monitor third-party email marketing services for compliance, if one is used
  • Honor opt-out/unsubscribe requests quickly
  • Allow users to unsubscribe by using the link at the bottom of each email

How do we protect your information?

We use well-established secure sites such as, and Dropbox where a secure login is required to store and access data

We do not use vulnerability scanning and/or scanning to PCI standards

Third-party disclosure

We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Do we use ‘cookies’?

We do not use cookies for tracking purposes on our website

Third-party links

We do not include or offer third-party products or services on our website


We have not enabled Google AdSense on our site but we may do so in the future

We do use Google Analytics to track anonymous visitors and website usage trends, we do not send any PII to Google Analytics.

We agree to the following:

Users can visit our site anonymously

Does our site allow third-party behavioral tracking?

We do not allow third-party behavioral tracking

COPPA (Children Online Privacy Protection Act)

We do not specifically market to children under the age of 13 years’ old

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via email

  • Within 7 business days
    Use of photographs online

In order to help make our PR and social media engaging for our fans, the Sheffield Steeldogs have been making increased use of photographs from our games, not only game action but also of the crowd.

Whilst we make every effort to ensure that all photos used are appropriate for purpose and the people in them look their very best, we are aware that some individuals may wish for their picture not to be appear online.

We would like to kindly remind fans that if you purchase a ticket for a Sheffield Steeldogs game, given the amount of photographs taken there is every chance you will appear in the crowd.

Please do note though, if there is a picture used in our PR which you would like removed, please email [email protected] and we will have the photo taken offline as soon as possible.

Contacting Us

You can change your personal information:

If there are any questions regarding this privacy policy, you may contact us using the information below.

Sheffield Steeldogs
Coleridge Road
S9 5DA

Email: [email protected]
Tel: 0114 349 0060

Sheffield Steeldogs

Coleridge Road
S9 5DA

Email. [email protected]

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